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Search engine and directory submission
Many of our clients get confused and bewildered over search engine submission, pay-per-click campaigns and general marketing. It’s worth remembering that it’s virtually impossible for anyone to get you to the top of page one of a search engine organically, ie: without you having to pay anything.
Your ResourceLoop website will be built on standards, which will make it as search engine friendly as it can be, which in turn will give you the best chance of a decent ranking without taking any additional steps. Of course, the other factor that needs to be considered is that it can actually take up to six months for search engines to index your site – and even then there are no guarantees. If you do decide to kick start it yourself, we can offer you our ‘search engine and directory submission package’. With access to over 300 directories and search engines – including all the major ones – we can tailor a campaign to the needs of your business or service.
Online marketing / Click campaign management
If you need an extra leg-up, a well managed ‘pay-per-click’ campaign could be just the ticket. Basically, this means that you buy your way to a higher position in the search engines. It means that you have to shell out each time someone clicks through to your site (and we also take a modest management fee, all crystal clear and agreed up front), but it can be an extremely cost effective way of procuring red hot enquiries. And our experience in researching your marketplace means we quite often turn up very effective search terms that don’t cost the earth.
Froogle submission
This can be extremely effective as a bolt-on to our eCommerce package if you are selling goods in a price-sensitive market. Put quite simply, it’s a price comparison service brought to you by Google, which lists you along with your competitors when a customer is looking for a particular product. Your prices will need to be keen, but when applied correctly, Froogle can be worth its weight in gold. And we’ll be quite happy to set your eShop up for Froogle at a price that will leave you smiling all the way to the bank.
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